(AP) -- Install a little photo program to show off pictures of your dog on Facebook, and you might find you're really spreading an ad.
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Google reigns as world's most powerful 10-year-old
(AP) -- When Larry Page and Sergey Brin founded Google Inc. on Sept. 7, 1998, they had little more than their ingenuity, four computers and an investor's $100,000 bet on their belief that an Internet search engine could change the world.
Ad targeting based on ISP tracking now in doubt
(AP) -- It sounded like a winning proposition - free money - for Internet access providers. By tracking their subscribers' personal Web surfing habits, they could help deliver ads targeted to the consumers' interests, and claim a share of the burgeoning online advertising market dominated by Internet search companies. But those efforts to sniff out consumers' interests are running into the ditch.
Digital disruption dire for traditional advertising
The advertising industry is facing more upheaval in the next five years than in the previous half century, according to a new report. “The End of Advertising as We Know It" from IBM Global Business Services shows more-empowered consumers, more self-reliant advertisers and evolving technologies are redefining how advertising is sold, created, consumed and tracked.
Schmidt Scoffs at Antitrust Concerns About DoubleClick Deal
Google CEO Eric Schmidt said on April 17 that there is absolutely no merit to the accusation by Microsoft and others that Google's acquisition of DoubleClick for $3.1 billion raises antitrust and privacy concerns.
NBC/News Corp. Video Site to Be 'Mostly Free'
News Corp. and NBC Universal confirmed that their unnamed video site will launch this summer, featuring "mostly free" content together with partners AOL, Microsoft, and Yahoo. But don't say it competes with YouTube, they insisted.
Review: Google to rival PayPal in online commerce
The Mountain View, Calif.-based company once again is making headlines, this time with the launch of Google Checkout.
The Web: The Age of Individualized Adverts
Online marketing today is about more than inserting "Hello, Roger," in the subject line of an e-mail and hoping it somehow convinces the recipient, in this instance, a chap named "Roger," that it is truly customized, intended just for his edification, and not just another boring mass-mailed spam message.
'Wireless Webbers' live digital lifestyle
"Wireless Webbers" are more likely to lead an entirely digital lifestyle compared to more standard Netsurfers.