Many companies who score an advertising spot at the Cannes Film Festival this week will market their products to visitors using digital billboards.
JCDecaux SA, a leading outdoor advertiser, announced with the opening of the festival that it would be using "digital ink" technology from magink for its high-tech signage, according to a magink company statement.
The billboards "will feature an array of full-motion video advertisements and information on the City of Cannes. (Magink) digital ink is delivering full-color, full-motion, high resolution and high contrast images that use ambient light to enhance image quality and visibility -- just like ink on paper," the company statement said.
"Cannes, City of the picture par excellence, is proud to be the first town in the world to be installed with these new JCDecaux displays," the city's mayor, Bernard Brochand, said via the statement.
"We are honored to ... help improve the urban landscape with our digital ink display technology," added Ran Poliakine, the digital ink company's founder. "We believe it is apropos to do so in Cannes, where the world comes together to honor advancements in film and advertising each year."
Copyright 2006 by United Press International
Related stories:
Electronic pen first to upload handwriting from plain paper
The Mobile Digital Scribe by IOGEAR is the first electronic pen that can capture handwriting and drawings from any surface, which can later be uploaded to a computer as text and JPEG files. Unlike other electronic pen-to-PC systems, the Mobile Digital Scribe doesn´t require a special digital notepad, but any size paper up to letter size will work.
Electronic tattoo display runs on blood
Jim Mielke's wireless blood-fueled display is a true merging of technology and body art. At the recent Greener Gadgets Design Competition, the engineer demonstrated a subcutaneously implanted touch-screen that operates as a cell phone display, with the potential for 3G video calls that are visible just underneath the skin.
Inkless 'Zink' Printer Fits in Your Pocket
If you've ever wished you could print photos directly from your cell phone, a new mobile photo printer from Polaroid is coming that can do just that. Perhaps even more intriguing is the technology the printer uses: it´s inkless.
Fraudsters beware: Iowa State engineer is developing cyber technology to find you
Yong Guan had scribbled 12 arrows across his office whiteboard, each black line going from one little box he had drawn to another little box. He had written five long formulas up there, too. And that was bad news for cyber criminals.
English prof explores the social life of ink
Imagine hundreds of people lined up at a department store in New York City, along with 50 police officers to prevent them from crashing the doors. What might cause such excitement? The new iPhone? An appearance by J.K. Rowling? Or perhaps the hottest new release for X-Box?
Software transforms digital photos into old-fashioned paintings
While today’s most cutting-edge digital imaging technology strives for high-res and high focus, Stephen Brooks is interested in distorting photos and deliberately making them unfocused. His system can produce a unique piece of artwork that looks hand-made, whether by oil painting, watercolors, ink drawing, or a mixture of many media types.
Original or fake?
Even for art historians, it can be difficult to distinguish original works of art from fakes. Research scientists now screen the pictures with infrared radiation. This shows up the watermarks of the paper mills, which allows them to date the works without risk of damage.
HP Expands with New Deskjet Printer Line
Hewlett-Packard will be adding on to its printing portfolio with three new deskjet printers designed for home and small and midsize business users.