Samsung Introduces Innovative MP3 Players

Samsung Electronics announced the launch of its 2005 first-half product line-up and its intention to reach the top of the rapidly growing world market for MP3 players by 2007.

The new additions to its 2005 first-half product line-up include:

- YP-T8 : a multimedia device with support for video, audio and test playback that is one-third the size of conventional portable music players
- YH-J70 : a 30GB high-capacity player that stores 2,500 music videos, supports 5 games and includes a HDD intelligent protection system
- YP-F1 : a player for the fashion-conscious that can match your outfit in 9 different ways
strong>- YP-W3L : a special limited player for the premium market that also boasts a sophisticated and luxurious design

These products including YH-J50 and YP-D1, which were also shown at this year's CeBIT trade show in Hanover, Germany, attest to Samsung's technological prowess as they combine the strengths of Samsung's audio and video know-how with the well-known semiconductor precision of its flash memory components and the innovative design expertise shown through its mobile phones.

Samsung Electronics sold 1.7 million MP3 players last year, ranking first in China and raising its stature in other major markets. At the same time, the company has expressed its intentions for expanding its influence in the MP3 player industry .

To expand its leadership in the market, the company plans to enhance its product line-up by focusing on segments beyond just flash and hard disk drive categories. Its all-out global marketing strategy will include the launch of customer-oriented products that target different needs through a diverse array of devices for the premium, fashion and video-enhanced segments.

In addition, Samsung Electronics is expanding on the MP3 player concept, which originally was designed for music. The company is developing multi-functional and multimedia products that allow users to play electronic games, watch music videos and movies, and view digital photographs and other images.

Taiho Ahn, CEO of Bluetek, Samsung Electronics, states, “This year, we will carry out a full-scale launch of the customer-oriented communication strategy that we have been preparing in recent years. And we will make the best use of the Samsung Electronics global network.”

He adds, “Offline, we will focus our marketing competencies on cultivating and leading markets via diverse channels that cover the consumer electronics, information technology and telecommunications segments. Online we will establish a community that will provide supports and a means for strategic customer relations management activities.”

Related stories:

Consortium Established to Develop 'TransferJet' Wireless Technology
Several major telecom giants today announced an agreement to form a consortium to develop specifications for "TransferJet" - a new interoperable wireless transfer technology that enables rapid transfer of high resolution video, music and images.
Samsung Introduces P960 Mobile TV Slider Phone
Samsung Electronics announced today P960, the world’s first slider type Digital Video Broadcast - Handheld (DVB-H) mobile TV phone P960.
Samsung Announces Two New Blu-Ray Players
Samsung is leading the effort to make Blu-ray a mainstream market. The company has the technology to offer the most diverse and powerful lineup, which now includes a new 4G Blu-ray player and 2G Blu-ray home theater.
Multi-gigabit wireless research could make wired computers and peripherals obsolete
New research at the Georgia Institute of Technology could soon make that tangle of wires under desks and in data centers a thing of the past.
Samsung Launches Ultra Edition II Series in SEA Market
Samsung Electronics today launched the highly anticipated Ultra Edition II in Southeast Asia. In particular, the Ultra Edition 12.1 (U700), the slimmest HSDPA slider phone, will be available in the market from July 2007, adding to Samsung’s growing suite of stylish 3G mobile phones that are available to customers in Southeast Asia.
Samsung Unveils the U3
Samsung Electronics today announced its newest digital creation; the U3, a USB direct music player with 5 fun colors.
HANA Living-Room Network Spec Due This Year
On Maui, the 68-mile Hana highway often takes several hours to complete. The road toward the HANA home-networking spec appears just as grueling. The promise? Just one remote control. Really.
Microsoft: Samsung Deal Could Improve Xbox, Zune
Microsoft executives said the patent deal struck with Samsung Thursday morning could have implications for the Zune MP3 player and the Xbox, as well as for Windows PCs.

News discussion:

Electronic Devices news