"This is our first foray into motion gaming," Howard Lewis, vice president and head of the product business unit, said of the F305 mobile phone launch held in conjunction with CommunicAsia, an industry convention and exhibition.
"We see gaming as a way to interact with our young customers... it's a new area of the market that Sony Ericsson is entering into," he said.
With the F305 phone, the device itself acts as a motion sensor when playing pre-loaded games including bowling and bass fishing, the company said.
Japanese video game giant Nintendo Co.'s wildly popular Wii console is known for its innovative motion-sensitive controller.
© 2008 AFP
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