Study looks at stock market performance of polarizing brands

Are you a big fan of Apple or Nike, or a hater of McDonald's? A new study from the W. P. Carey School of Business at Arizona State University shows love-it or hate-it brands probably won't perform exceptionally well in the ...

Why there's no Pepsi in cyberspace

 In most industries today global competition thrives. And typically within each market in each industry there are leaders, challengers and often multiple niche players who can all eke out a good living. For example in the ...

Taking stock of technology

At the recent Harvard IT Summit, Anne Margulies, vice president and University chief information officer, mentioned how Harvard had been at the forefront of information technology since its inception, even to the point of ...

Paradoxical tension at the top

In a tough business climate, successfully managed tension at the top can help companies embrace innovation while addressing the demands of their core business units.

Research: Facebook fan pages are effective marketing tool

Companies that use the popular social-media site Facebook and its fan page module to market themselves to customers can increase sales, word-of-mouth marketing and customer loyalty significantly among a subset of their customers, ...

Social media require 'Community Relations 2.0'

The rise of social media and real-time advocacy have re-written the community outreach rules companies followed for decades. But many American firms are dragging their feet as they approach "Community Relations 2.0," Boston ...

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